๐๐จ๐ฐ ๐ญ๐จ ๐๐ข๐ ๐ก๐ญ ๐ฅ๐ข๐ค๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐ ๐๐๐ฉ๐๐ง๐๐ฌ ๐จ๐ง ๐ข๐ญ ๐ฅ
Top 3 Lessons Muhammad Ali can teach your business:
Youโre going to have to be a fighter in 2022.
Start training now, not when you are in the ring.
1๏ธโฃ ๐ข๐ป๐น๐ ๐๐๐ฎ๐ฟ๐ ๐ฐ๐ผ๐๐ป๐๐ถ๐ป๐ด ๐๐ต๐ฒ๐ป ๐๐ผ๐ ๐๐๐ฎ๐ฟ๐ ๐ต๐๐ฟ๐๐ถ๐ป๐ด.
When being interviewed working out to get into shape for a fight, Ali was asked how many sit ups he could do.
He replied: โI donโt know, I only start counting when it hurts.โ
The most overlooked area of a brand is itโs internal systems.
Without an assembly line there is no Model T.
Without the training there is no World Champion.
Without a great system, your brand wonโt last.
2021 taught that lesson the hard way to many.
You have to embrace this and work your systems until it hurts.
This means making your new product development one of the leanest and meanest things in your entire company.
2๏ธโฃ ๐๐๐ฝ๐ฒ ๐๐ผ๐๐ฟ ๐ณ๐ถ๐ด๐ต๐๐.
When Ali was set to fight the favored Champion Sonny Liston, no one thought he could win and no one was too interested in watching.
So Ali started hyping his fight. Calling Liston names and saying how easy it would be.
He got everyone so interested they had to watch, even if to see if he would fail.
Weโre not suggesting bad mouthing your competition, but you have to cause a stir.
Whether itโs writing copy for your products that sells like hell.
Or preselling your product with amazing marketing.
You have to stand out.
3๏ธโฃ ๐ก๐ฒ๐๐ฒ๐ฟ ๐ด๐ถ๐๐ฒ ๐๐ฝ, ๐๐ฎ๐ธ๐ฒ ๐๐ต๐ฒ ๐ฝ๐๐ป๐ถ๐๐ต๐บ๐ฒ๐ป๐ ๐๐ผ ๐๐ถ๐ป.
Ali fought some of the hardest hitting boxers who ever laced gloves.
Joe Frazier, George Foreman, and more.
These were not easy fights. He sometimes had to sacrifice his body to save his head.
To keep from getting knocked out and losing, he let his body get beaten up.
The first rule of anything is: SURVIVE
Now more than ever you will have to dig deep and adapt to keep your business moving forward.
Make no mistake 2022 will be a fight.
Letโs start training now.
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