Are you too scared to tell people how great your brand is?
Imposter Syndrome is so 2009.
No one has time for it and neither should you.
And neither does your brand.
You know people connect with other people.
Thats why a clown sells hamburgers and your phone has a name.
Your brand doesn't have to represent you, but you have to find a way to represent for your brand or else it will be lost in a sea of cringe taglines and eye-rolling emails.
David Ogilvy, the father of modern advertising, had some words to say on the matter.
*David Ogilvy is now typing*
“There isn’t any significant difference between the various brands of whiskey or cigarettes, or beer. They are all about the same.
“And so are the cake mixes and the detergents, and the margarines. … The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
How is your brand different?
It can be difficult to be honest about that answer.
Should you close shop because you're not Nike?
Or should you realize that not everyone wants a Nike, they want something different.
You are different.
That's a start.
Put your passion into your brand because otherwise you're cheating your customers.
If they never know about you, you never get to make their lives happier with your products.
P.S. If that piece made you stop and think, you'll like this piece here to help make sure you never feel like a phony.
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